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The NFT Obituaries Were Premature — Here Is What They Missed

Yes, JPEG floor prices are far below their 2021 peaks. No, that does not mean tokenized digital ownership has failed.

JK
Jordan KimNFT Markets Reporter
December 19, 20246 min read
The NFT Obituaries Were Premature — Here Is What They Missed

It became fashionable, somewhere in the middle of 2023, to declare NFTs dead, and the obituaries arrived with the timing precision of an eclipse. Bored Ape floor prices were down ninety-something percent. Major artists who had ridden the 2021 wave were back to selling in galleries. Mainstream press wrote retrospectives in the past tense, and the smartest version of the argument — that a generation-defining speculative bubble had burst and would not return — was, on its narrow terms, correct. The obituaries were satisfying, well-written, and almost entirely wrong about the thing they claimed to bury.

The category that actually died is more accurately described as the speculative-PFP-as-status-symbol meta — JPEG avatars sold at retail prices to buyers who treated them as float-sensitive collectibles. That trade is over and almost certainly will not return in the same form. But "NFT" was always a misnomer for a much broader concept: a tokenized, transferable, programmable claim to a specific digital thing. By that broader definition, the category is not dead. It is, for the first time, working. The speculative cohort got buried; the technology underneath did not.

The numbers are now hard to ignore. Tokenized real estate has crossed the billion-dollar mark in property under management, with platforms like Lofty and RealT generating six- and seven-figure monthly secondary volumes that operate nothing like 2021 PFP markets. Tokenized U.S. Treasury products from BlackRock and Franklin Templeton have crossed multiples of that. Major sports leagues have shipped digital collectible seasons tied to physical merchandise and live events. Ticketing platforms have started using the same primitives to issue resale-resistant inventory. None of this looks anything like a Bored Ape, and all of it is, definitionally, a non-fungible token.

Industry observers who never fell for the speculative cycle have spent the last eighteen months making this point, mostly to small audiences. "The mistake was conflating the asset class with one specific cultural moment within it," argued one Galaxy Digital researcher in a recent investor note. Analyst surveys at Citi and Standard Chartered project a $4 to 16 trillion market for tokenized securities and property by 2030, on assumptions that no longer require any 2021-era enthusiasm to underwrite. The skeptics, in other words, were right about JPEGs and wrong about the substrate. The industry's task now is to internalize that distinction without overclaiming it.

The counterargument deserves a fair hearing. Critics are correct that the speculative cohort that gave NFTs their cultural visibility is not coming back, and that the artists, collectors, and infrastructure who built careers around that cohort have been genuinely hurt. The category will not produce a second Bored Ape in 2027; the cultural conditions that made the first one possible are gone. They are also correct that early on-chain royalty enforcement turned out to be unenforceable, that the OpenSea trading-fee model was extractive, and that a meaningful share of 2021 mints were either rugs or unintentional securities offerings. None of this is in doubt, and pretending otherwise would be dishonest.

What it means is that the obituaries were correct about a chapter and wrong about the book. The NFT category is now a quieter, more boring, more institutionally aligned business than it was in its initial cultural moment, and that is exactly what the early thesis predicted would eventually happen. The next test is whether the legal frameworks for on-chain rights documents — particularly around real estate and IP licensing — get firm enough to support nine-figure institutional commitments without bespoke legal opinions for every deal. If they do, the obituarists will look like they wrote about the wrong funeral. If they don't, the category will compound quietly anyway, just at a smaller scale than its original boosters wanted. Either outcome is more interesting than "dead."

JK

Jordan Kim

NFT Markets Reporter

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