Why GOON
Digital Escapism
Pure-play exposure to companies powering internet-native entertainment, online identity, gaming, streaming, and digital culture ecosystems.
Attention Economy Exposure
Invests in businesses monetizing consumer engagement, algorithmic entertainment, creator economies, and online leisure spending.
Internet-Native Growth
Targets companies positioned to benefit from rising global screen time, social interaction, AI personalization, and virtual experiences.
About GOON
The VanEck Digital Escapism & Online Culture ETF (GOON®) seeks to replicate as closely as possible, before fees and expenses, the price and yield performance of the MarketVector™ Online Culture Index (MVGOONTR), which is intended to track the overall performance of companies involved in online entertainment, creator monetization, digital communities, gaming ecosystems, and internet-native consumer behavior.
Top Holdings (%)
| Ticker | Company | Theme |
|---|---|---|
| RBLX | Roblox Corp | Virtual identity economy |
| RDDT | Reddit Inc | Online communities |
| HOOD | Robinhood Markets | Gamified finance |
| DKNG | DraftKings Inc | Online betting |
| COIN | Coinbase Global Inc | Speculative digital assets |
| NFLX | Netflix Inc | Streaming entertainment |
| SPOT | Spotify Technology SA | Algorithmic media |
| META | Meta Platforms Inc | Social ecosystems |
| TTWO | Take-Two Interactive | Interactive gaming |
| EA | Electronic Arts Inc | Live-service entertainment |
| NVDA | NVIDIA Corp | AI & graphics infrastructure |
| MSFT | Microsoft Corp | Gaming & cloud ecosystems |
| DASH | DoorDash Inc | Convenience economy |
| SHOP | Shopify Inc | Creator commerce |
| ABNB | Airbnb Inc | Experience economy |
Investment Objective
GOON is designed to provide investors with exposure to companies positioned to benefit from the expansion of internet-native consumer behavior and digitally engaged lifestyles, including:
- Gaming & virtual worlds
- Streaming platforms
- Creator economy ecosystems
- AI-driven personalization
- Meme finance & retail trading
- Social media engagement
- Online gambling & sports betting
- Digital entertainment infrastructure
Fund Features
Internet-Native Exposure
Focused on companies generating substantial revenues from online engagement and digital entertainment ecosystems.
Cross-Sector Strategy
Combines technology, media, gaming, fintech, AI, and entertainment into a single thematic investment solution.
Cultural Momentum
Captures companies benefiting from viral trends, internet culture, social communities, and engagement-driven monetization models.
Risks to Consider
Investments in the Fund may involve substantial risks, including risks related to technology companies, online platform regulation, gaming and gambling exposure, digital advertising dependence, cryptocurrency market volatility, and concentration in internet-related industries.
Investing involves substantial risk and possible loss of principal.
Index Methodology
The MarketVector™ Online Culture Index includes companies deriving significant revenues from industries associated with internet-native engagement and digital leisure, including:
- Interactive gaming
- Social & community platforms
- Streaming ecosystems
- Creator monetization platforms
- Online betting & gambling
- Meme finance infrastructure
- AI-driven digital interaction
- Virtual identity & online experiences
Companies are weighted using a modified market capitalization methodology with thematic relevance, liquidity, and revenue purity screens.
Fund Details
| Fund Name | VanEck Digital Escapism & Online Culture ETF |
|---|---|
| Ticker | GOON |
| Exchange | NASDAQ |
| Asset Class | Equity |
| Expense Ratio | 0.69% |
| Rebalance Frequency | Quarterly |
| Index Provider | MarketVector Indexes™ |
Important Disclosures
An investment in the Fund is subject to risks and may not be appropriate for all investors. The Fund is non-diversified and may be subject to greater volatility than diversified funds due to its concentration in internet-related and technology-focused companies.
Carefully consider the Fund's investment objectives, risks, charges, and expenses before investing.
